The Home Depot - Cart
www.homedepot.ca
Responsibilities: UX prime (Strategy, research, Interactive prototyping, user testing)
Home Depot Canada's cart experience needed a refresh. The experience presented a complicated set of options for different product delivery scenarios and product availability changing with postal codes. Customer got confused while changing delivery methods while in cart. The customer experience required a simpler solution.
Research and Planning
Working in conjunction with the Online Experience Analyst as well as the Analytics Lead to gain more insights as to how customers interact with he items in the cart and how they checkout i was able to gain insights.
Where did customers add to cart?
24%
6%
70%
Where did customers proceed to checkout?
A brief audit was conducted to find out how customers were adding products to the cart
User Flows of Current State
I detailed user flows of different types of checkouts offered by The Home Depot
Standard Shipping Items
Buy Online and Pick-Up in-Store
Appliance Delivery
Dishwasher, Washer & Dryers
A comprehensive audit of industry competitors and best in class design patterns was conducted.
Wire frames
On the basis of stakeholder meetings, research and competitive audit rough sketches were created and than converted into wireframes.
Interactive Prototype
On the basis of the wireframes a high fidelity interactive prototype was created in Axure. The prototype depicted almost pixel perfect rendering of the finish design.
All the checkout scenarios were covered in different prototypes. Mobile, tablet and desktop versions were covered in the responsive prototypes.
Usability Testing
The Prototypes were cycled through user testing. A script was created for the user and carefully chosen users were asked to perform certain tasks. Video recording of the users were than analysed and results were gathered.
On the basis of the results the design were tweaked in some cases and kept the same in some scenarios.
